Do Won & Jin Sook Chang: Retail Visionaries | Makers Of XYZ Biography - Makers Of Change Hero (Updated 2025-06-14)

Makers Of Change / Inspirational Koreans V.04

From Dreams to Designs

In the bustling city of Seoul, a young couple named Do Won and Jin Sook Chang imagined a future where fashion was accessible to all. With little more than hope and determination, they embarked on a journey that would lead them to create a global retail empire.

A Stitch in Time

After moving to America in pursuit of a better life, the Changs' story began with a single clothing store in Los Angeles named Fashion 21. Their formula was simple: stay ahead of the trends and offer customers stylish clothing at affordable prices.

Tailoring Success

The store, with its blend of Korean-inspired designs and American sensibility, was an instant hit. As their success grew, so did their stores, rebranded as Forever 21. It wasn't long before the signature yellow bags became a symbol of style within reach for shoppers everywhere.

A Legacy Woven

Do Won and Jin Sook Chang's vision transformed the fashion industry. Forever 21 became more than just a brand; it was a testament to the power of dreams and hard work. They showed us that with passion and perseverance, anyone could change their stars.

Makers Of Moments

Baby Trendsetters

Heart Hugs: Show your little ones love by dressing them in colorful outfits and sharing why each color is special—just like how every piece of clothing at Forever 21 has its own story.

Mix & Match: Let your children mix and match their clothes to create their unique styles. It’s a fun way to encourage self-expression and decision-making from an early age.

Child Couture

Kindness Cards: Have your children up to age 7 design their own paper clothing items or accessories for their toys. It's a creative activity that teaches them about fashion and giving.

Sharing Storytime: Together with your child, create a simple storybook about starting a lemonade stand or small business, inspired by the Changs' entrepreneurial spirit. Discuss the value of hard work and having big dreams, no matter how small you start.

Tiny Trendsetters (Ages 0-3)

Fabric Feelings: Introduce various textures of fabric to your tots, encouraging sensory exploration similar to choosing materials for clothing design.

Dress-Up Daydreams: Play dress-up with colorful outfits and accessories, sparking early imagination about fashion and self-expression.

Little Entrepreneurs (Ages 0-7)

Play Store Pretend: Set up a pretend store with toys and clothes at home where kids can 'sell' items to family members, learning basic business skills through play.

Design Your Tee: Provide plain t-shirts and fabric markers or stickers for kids to design their own shirts, fostering creativity and individuality.

Fashion Show Fun: Organize a mini fashion show where children can showcase their creations or favorite outfits, celebrating their unique style choices.

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Do Won Chang & Jin Sook Chang